Farooq, Usman, and Bilal Qureshi. “Reputation Spillovers and Recovery Paths of Brand Alliances After Product Harm Crises in Consumer Packaged Goods Markets”. Journal of Discovery, Experimentation, and Evidence 16, no. 1 (January 4, 2026): 1–18. Accessed September 17, 2026. https://nextqueries.com/index.php/JDEE/article/view/Reputation-Spillovers-and-Recovery-Paths.