FAROOQ, Usman; QURESHI, Bilal. Reputation Spillovers and Recovery Paths of Brand Alliances after Product Harm Crises in Consumer Packaged Goods Markets. Journal of Discovery, Experimentation, and Evidence, [S. l.], v. 16, n. 1, p. 1–18, 2026. Disponível em: https://nextqueries.com/index.php/JDEE/article/view/Reputation-Spillovers-and-Recovery-Paths. Acesso em: 17 sep. 2026.