Farooq, U., & Qureshi, B. (2026). Reputation Spillovers and Recovery Paths of Brand Alliances after Product Harm Crises in Consumer Packaged Goods Markets. Journal of Discovery, Experimentation, and Evidence, 16(1), 1-18. https://nextqueries.com/index.php/JDEE/article/view/Reputation-Spillovers-and-Recovery-Paths