Farooq U, Qureshi B. Reputation Spillovers and Recovery Paths of Brand Alliances after Product Harm Crises in Consumer Packaged Goods Markets. JDEE. 2026;16(1):1-18. Accessed September 17, 2026. https://nextqueries.com/index.php/JDEE/article/view/Reputation-Spillovers-and-Recovery-Paths